APAC Marketing Operations Manager

Kuala Lumpur, Malaysia
Full Time
Marketing
Experienced
Position: APAC Marketing Operations Manager
Reports To: APAC Senior Marketing director
Job Purpose
As the Marketing Operations Manager for APAC, you will serve as the regional extension of the global Marketing Operations function, aligning global best practices with local execution. This role is critical to driving marketing efficiency, operational scalability, and measurable ROI across the region. You will optimize marketing processes, reporting systems, campaign performance tracking, budget governance, and MarTech utilization for teams across Greater China, Japan, Korea, Southeast Asia, India, and ANZ.
Key Responsibilities
🔹 Marketing Process & Workflow Optimization
  • Localize and implement global marketing operation processes (e.g., campaign intake, content production workflows, approvals, localization tracking).
  • Partner with APAC field marketing and demand gen teams to streamline execution and eliminate operational bottlenecks.
  • Manage marketing calendar visibility, campaign tracking and execution health.
🔹 Data, Reporting & Performance Insights
  • Build dashboards to track campaign KPIs, MQL/SQL pipeline contribution, lead velocity, and regional funnel performance.
  • Ensure high data hygiene in CRM/marketing automation systems (e.g., SFDC, Marketo, HubSpot) in partnership with global RevOps.
  • Generate actionable insights from campaign and channel analytics to improve ROI.
🔹 Technology & Tooling Support
  • Serve as the regional go-to person for global MarTech tools and usage governance (e.g., Marketo, SFDC, Tableau, Asana).
  • Support onboarding, training, and ongoing enablement for APAC marketers on tool usage.
  • Manage tool rollout coordination for new technologies in region.
🔹 Budget & Vendor Operations
  • Track and report regional marketing budget utilization against plan, in alignment with finance and global Ops.
  • Support vendor onboarding, PO generation, and contract management processes.
  • Ensure compliance with global procurement and marketing spend policies.
🔹 Cross-functional & Global Collaboration
  • Act as a bridge between APAC marketing teams and global Marketing Ops/RevOps/IT to align priorities.
  • Support global campaign execution in region and ensure timely localization/adaptation.
  • Bring regional needs and improvement feedback into global operations discussions.
Requirements
  • Bachelor’s degree in marketing, Business, or a related field; MBA a plus.
  • Minimum 5–8 years of marketing operations or campaign operations experience in a B2B SaaS or enterprise software company.
  • Hands-on experience with marketing automation (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), reporting tools (e.g., Tableau, PowerBI), and project management platforms.
  • Proven ability to manage complex cross-regional projects with multiple stakeholders.
  • Strong analytical mindset; confident in interpreting data to drive decisions.
  • Fluent in English; additional APAC languages a plus.
Preferred Qualities
  • Familiarity with APAC regional marketing nuances (e.g., China digital stack, Japan localization processes).
  • Experience working in a matrixed global organization.
  • Strong communication and stakeholder management skills.
  • Detail-oriented with strong project planning and follow-through capability.

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

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